If you’re building a wholesale business on Shopify, you’ve probably considered Shopify’s native B2B features alongside third-party wholesale platforms.

Both approaches can support wholesale selling, but they’re designed for different types of businesses.

In this guide, we’ll compare Shopify B2B and Wholster to help you determine which solution best fits your business.

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Shopify B2B at a Glance

Shopify B2B is Shopify’s native wholesale solution available on Shopify Plus. It allows merchants to create company accounts, assign customer-specific pricing, manage payment terms, and support business purchasing directly within Shopify.

For businesses already using Shopify Plus, it’s a natural option.

However, it also requires the ongoing investment of a Shopify Plus subscription, which may not be necessary for every merchant.

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Wholster at a Glance

Wholster is a dedicated B2B ordering platform built specifically for Shopify.

Rather than creating another storefront or replacing Shopify, Wholster works alongside Shopify while allowing Shopify to remain the system of record for products, inventory, customers, and fulfillment.

It provides wholesale buyers with an ordering experience designed specifically for business purchasing.

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Feature Comparison

Feature	Shopify B2B	Wholster
Works on Shopify (Non-Plus)	—	✓
Customer-Specific Pricing	✓	✓
Volume Pricing	✓	✓
Payment Terms	✓	✓
Purchase Order Support	✓	✓
Quick Order Experience	Limited	✓
Bulk Ordering	Limited	✓
Multi-Store Ordering	Limited	✓
Corporate Gifting	Limited	✓
Accounts Receivable Management	Limited	✓
Native Shopify Integration	✓	✓

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A Different Philosophy

Shopify B2B extends Shopify into wholesale.

Wholster was designed specifically around wholesale purchasing.

That means features like quick ordering, multi-store purchasing, corporate ordering, and bulk workflows are central to the buying experience rather than additions to a retail storefront.

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Which Should You Choose?

Choose Shopify B2B if you’re already on Shopify Plus and your wholesale requirements align with Shopify’s native feature set.

Choose Wholster if you’re looking for a purpose-built B2B ordering platform that supports wholesale workflows, corporate purchasing, and multi-location ordering without requiring Shopify Plus.